Over The Top
What do you do when you know you need to boost your holiday sales, but are not sure which direction to go in? You go over the top.
Let it never be said that advertising is pretentious. The fact is in advertising there is a line that can be crossed, but no one ever knows it until they do. You want new shoppers and you want to stay in tune with your core values and standards, but today's market is fickle.
Advertising is now more expensive than ever because the cost of commercials and ads have to be current, flamboyant, and enduring. Marketing executives have just a few short seconds to grab your attention, make you curious about their product or service and get you to want it.
So when you are setting up for this holiday season, remember, you have to catch their eye and hold it. Think about what makes your company unique and put it on display. Showing what you have to offer is never a bad choice, especially when it is shown in the right light.
