Kick It Up A Notch

So Christmas is right around the corner and you have prepared your marketing campaign to attract more customers than you have ever had before. That's a good thing, right? Sure, if it works. The question becomes, did you do what it takes to bring in new customers, or will your ads be a dud? If you are having any doubts turning to a social media consultant is the wisest decision you can make. After all, Christmas only comes once a year so you better kick it up a notch now.

As Strictly Business states, people forget fast. Remember, they’re bombarded with tons of marketing messages (an estimated 5000) daily. An experiment proved the need for constancy in marketing by running advertising once a week for thirteen weeks. After that period, 63 percent of the people surveyed remembered the advertising. One month later, 32 percent recalled it. Two weeks after that, 21 percent remembered it. That means 79 percent forgot it.

If only 21 percent of your audience remembers you after 6 weeks, you could be in big trouble. Think about this, that small number is retaining ad information of something they really noticed. What if your strategy was not that enticing? That number is bound to shrink.

The facts are simple. Every advertising pitch needs to hit it out the park. If after two to three days you are not noticing an increase in sales, then you need to refocus your efforts quickly. Marketing every once in a while doesn't do it any longer. You remember Coca Cola because they don't let you forget them. They advertise everywhere and that's why they are number one.

Take note. You have invested money that you stand to lose once you stop advertising. If you quit marketing, all of the money you spent for ads, commercials and advertising time and space becomes lost as the consumer awareness it purchased slowly dwindles away. Sure, you can buy it again. But you’ll have to start from scratch. Unless you are planning to go out of business, it is rarely a good idea to cease marketing completely.

So get it together, make sure it showcases your company in the best possible light, and go beyond what your competitors are doing. Then the competition will be kicking themselves that they didn't follow your lead.