Something New
With advertising at a prime rate this time of the year, you may be wondering what you can do to make your business stand out. Whether you sell shoes, bathtubs, or lawnmowers, you have to capture a buyer's attention. Well then you just have to do something new.
That is easier said then done. But don't get boggled down in the details. Look at the situation from a buyer's point of view. If you sell shoes, do you offer customer service with that? Is there someone to suggest a different color or style? Bathtubs can be the same, but do you have one that looks good no matter what color the buyer's walls are in their bathroom? And if you are in the lawnmower game, do you offer operating instructions on the models you sell? What about a warranty?
You have to be different to stand out from the crowd. That is not always a bad thing. It is always good to give your customers options. Make sure you advertise your business and let your customer know what they can expect from you. Everyone likes something new.
