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No Rest For The Weary


Well as the summer begins here in Louisiana, we can get the feeling that everyone else is on vacation, and business owners are stuck behind a desk. In reality, there is no rest for the weary.

I have found that I can never slow down when it comes to marketing. There is no break. You can never really stop promoting, marketing, and engaging new customers. When times get tough, most business owners want to slash their advertising costs. This is the worst possible thing you can do. While you can cut some costs, letting the public know what you have going on in your company is not one thing you cannot stop sharing.

Business can get very busy, overrun with chores and decisions that you have to make. Coming up with new marketing ideas that draw in new clients can become overwhelming. But don't allow that to dissuade you. If you have crafted your advertising plan at the beginning of the year, this will save you when time becomes precious. Follow the chart. Keep going. You worked on it with a vengeance for a reason. This preparation is now a saving grace for when this type of situation occurs.

You will need to make changes from time to time. That's okay. They should be small. Just trust the track you started on and it will work out.

Business owners are real heroes because business never quits. Carry on my fellow soldiers.

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