An Idea In Motion
- Sandra McKinney
- Jan 11, 2020
- 1 min read

It's a beautiful day outside. Your workspace is quiet. The phone is not ringing. And you need to come up with an amazing and inspirational campaign for your small business. You know it better than anyone, so who better than you?
Bills, a slow economy, or even an illness can upset your apple cart anytime. So when the iron is hot, run with it. Coming up with something new and exciting is not always easy. It just takes one brilliant idea. And then you must put that idea in motion.
For instance, your product is juicy apples. You grow the best in the land. And running specials and word of mouth has worked in the past. But you want to plant another orchard. And that means you need a new source to sell them to. While promoting,them as a healthy snack is a great sales tactic how about shooting videos of cooking them? New recipes will inspire new buyers. Announcing your participation in community events will help as well. Or maybe hosting a class for grade school students on how to grow apples will get the public interested and will generate more income.
The idea is to take one captivating thought and draw it out. If it excites you, if it stimulates the brain, if it just feels right, you are onto something.
Ideas. Poetry in motion.
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