Now Is The Time
We are obviously concerned with the Covid-19 situation. No one is exactly certain how long this epidemic is going to last. So many of my friends are not able to run their businesses during this shutdown. It may seem that there is nothing to do but chill with Netflix and eat ding dongs.
This is the exact opposite of what you should be doing. Now is not a recess from advertising. I am seeing so many people just not showcasing their goods and services just because right now they are "non essential". You are essential. Take this time to focus on what deals or specials you will start with when you can open again. Is there something you can sell online? Does your business have a Facebook store? Can you branch out to Amazon or Etsy? Have you written a blog letting your customers know your new hours? Can you offer delivery now? Let your customers know.
Being prepared for when things go back to the status norm means not having downtime. If anything you sure be busy. There may be loss. There may not be the numbers on the fiscal page that you were hoping for this year. But good can come from this. This is definitely the time for out of the box thinking.
Stay positivie. If there is one thing about American businesses that remains true, hard work reaps rewarding rewards. Keep going my friends.
