It Worked Last Year
Do you know what would be easy? If every business could pull out their marketing plan from last year and just do it all again. It would save time, money, aggravation and worry. No big changes. No big hassles. No heavy lifting.
But it doesn't work that way. When it comes to promoting on social media, no two years are alike. Heck, no two quarters are alike. This can be quite tedious, for clients and creators. But with the changes that seem to happen almost daily, the only thing that you can count on is tomorrow will be different.
So instead of focusing on the negative, look at this as a chance to try all of your ideas. If you ever wanted to try something out of the box, now is the time to do it. Though you see companies who will drag a marketing concept on way to long, it's the ones who deviate who get the most attention. Take a chance. After all, Progressive may still be pushing Flo on all of us, but at least now she has family members coming out of the woodwork.
Starting over can be frustrating, but this year you are older and wiser and know your business better.
Allow yourself the chance to create outside of your comfort zone.
