Cutting The Ribbon
If there is one way to grab the public's attention, it is the announcement of a ribbon cutting ceremony for your business. People are...
Who Are You After?
This may seem like a silly question but I believe it is important. Do you know your customer base? Are you really going after the...
Catching Up
You have heard the saying before. If you are not the leader of the pack, the view never changes. Those words are never more true than...
Pressure
I wish I had some magic words. Simple letters strung together that would make each business owner feel better. But I'm not a witch. ...
Being Festive
This year, you can focus your sales strategies around big holidays like Christmas, New Years, of your company's anniversary. And you...
It Worked Last Year
Do you know what would be easy? If every business could pull out their marketing plan from last year and just do it all again. It...
Who Is My Customer?
The important question so many business owners do not ask themselves is to important not to ask. Who is my audience? Who am I really...
Just A Little Funny
What does Ronald McDonald, Geico Insurance, and Lucille Ball all have in common? They have all been used by advertisers to make us laugh....
Make It Special
You sell the same items every month, every week, every year. They were fabulous when you first started offering them to your customers,...
No Rules
Have you ever noticed that lately advertising has become much more explicit? Sexual illusions, language and even smoking cigarettes has...